Omnichannel Shopping Experience
Connected online and physical stores with smoother browsing, secure checkout, and stronger conversion paths.
Impact
Results that mattered
Overview
The opportunity
The brand’s digital storefront and physical inventory felt disconnected. ShopLink unified browsing, store pickup, and checkout into one mobile experience built for conversion.
The challenge
- Separate online and in-store journeys
- Checkout friction on mobile
- Inventory visibility gaps
- Need for a brand-forward shopping UI
Solution
What we built
We created a commerce app with personalized discovery, product collections, store pickup options, and a streamlined checkout. Merchandising and inventory signals were connected so customers could trust availability.
Personalized home feed
Collections and recommendations that feel curated.
Product discovery
Fast browsing with clear product cards.
Store pickup
Bridge digital intent with local fulfillment.
Secure checkout
Fewer steps, clearer totals, stronger trust.
Wishlisting
Save and return to high-intent items.
Order tracking
Post-purchase clarity that reduces support load.
Product UI
App screens we delivered
A closer look at the core mobile experiences, from primary workflows to supporting views shipped in the final product.
9:41●●●
ShopLink
For You
Linen Shirt
Sneakers
Watch
Bag
9:41●●●
Checkout
Subtotal
$186
Pickup store
Dallas
PaySecure checkout
9:41●●●
Detail
Linen Shirt
$64
Size M
In stock
Pickup
Dallas
9:41●●●
Orders
#SL-20418
Ready for pickup · Dallas
#SL-20391
Delivered · 2 days ago
TrackLive status
Delivery
How the engagement unfolded
01
Audit
Reviewed funnel drop-offs and store-ops constraints.
02
Design
Crafted a brand-led shopping system.
03
Integrate
Connected catalog, inventory, and payments.
04
Optimize
Improved conversion with iterative release cycles.
Stack
Technologies used
React Native
Node.js
PostgreSQL
FirebaseReact NativeNode.jsPostgreSQLFirebase
Outcomes
Business impact
- Mobile checkout completion improved after UX simplification
- Store pickup became a meaningful fulfillment channel
- Customers reported a clearer and more premium brand experience
More Work
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